Company Name: [Insert Company Name]
Core Purpose:
- What is the reason for our company’s existence?
- What value do we bring to the world?
- How do we make a difference in the lives of our customers and community?
Core Values:
- What are the fundamental beliefs that guide our decisions and actions?
- What principles are non-negotiable for us as a company?
- How do we want to be perceived by our customers, employees, and partners?
Vision Statement:
- What do we aspire to achieve in the long term?
- What will our company look like in 5, 10, or 20 years?
- How will the world be different because our company exists?
BHAG (Big Hairy Audacious Goal):
- What is our ambitious and inspiring long-term goal?
- How will achieving this goal transform our industry or market?
- What legacy do we want to leave behind as a company?
Target Market:
- Who are our ideal customers?
- What are their needs, desires, and pain points?
- How do we uniquely serve and add value to our target market?
Differentiation:
- What sets our company apart from competitors?
- How do we create a unique and compelling position in the market?
- What is our competitive advantage?
Measures of Success:
- How will we know if we have achieved our long-term vision?
- What are the key performance indicators (KPIs) that reflect our progress?
- What does success look like for our company?
Strategic Focus Areas:
- What are the critical areas of focus to realize our vision?
- How do we prioritize and allocate resources to these focus areas?
- What strategic initiatives will propel us toward our long-term goals?
By using this guided worksheet, readers can systematically articulate a comprehensive strategic vision for their company, fostering clarity, alignment, and inspiration for the future.
