In the fast-paced world of business, where constant innovation is the key to staying ahead, measuring the success of new products is crucial. One key metric that sheds light on a company’s innovation prowess is new product revenue as a…
Innovation. It’s the buzzword of the 21st century, the lifeblood of progress, and the key to competitive advantage. But how do we measure a company’s commitment to this elusive concept? That’s where innovation investment as a percentage of revenue comes…